URL matching

URL matching decides which pages an experiment runs on. You define one or more URL rules, and Testa activates the experiment only where they match.

Match types

The ways to match a URL: exact, contains, regex, and site-wide.

Matching multiple pages

Using several rules or patterns together to cover a group of pages.

Query parameters & fragments

How query strings (?utm=…) and hash fragments (#section) affect whether a rule matches.

Testing your rules

How to check a rule matches the pages you expect before the experiment goes live.