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What is Testa & how it works

What is Testa

Testa is an A/B testing and experimentation platform. It lets you compare different versions of your website — for example two versions of a landing page or a call-to-action button — and measure which one performs better with your real visitors. You can make and test changes without rebuilding your site, and Testa shows you which version drives more conversions.

How it works

  1. Add the snippet — place a small JavaScript snippet on your website once.
  2. Create an experiment — choose the pages to test and the versions you want to compare.
  3. Visitors are split — Testa automatically shows each visitor one version and keeps them on it for the duration of the test.
  4. Track and measure — Testa records your goals (clicks, sign-ups, purchases) and reports the results, so you can see which version wins.

Core concepts

  • Experiment — a single A/B test running on specific pages of your site.
  • Variation — a version being compared. The original is the control; each alternative is a variant.
  • Goal — the action you want to measure as a conversion, such as a click, a page view, or a custom event.
  • Project — the workspace that holds your experiments and your tracking snippet. Each website is usually one project.
  • Targeting & URL matching — the rules that decide which pages an experiment runs on and which visitors take part.

Experiment types

  • Edit HTML — change elements directly on an existing page (for example, edit a headline or a button) and test the change against the original.
  • Split URL test — send part of your traffic to a different URL (a separate version of the page) and compare the two.

Next steps