Testa documentation

Testa is an A/B testing and experimentation platform. This documentation provides everything required to deploy and manage experiments on your website—covering core methodology, tracking snippet integration, audience targeting, and conversion measurement.

Designed for marketers, CRO specialists, and developers, these guides are structured for users of all experience levels. Technical sections include ready-to-use code snippets to streamline your implementation.

Start experimenting and tracking customer success in 10 minutes. The guides below cover setup, targeting, and measurement in detail.

Start here

• Concepts - what Testa is and how it works
• Integration - getting your script, installing the snippet, and tracking conversions
• Traffic allocation - how traffic is split into a test
• Advanced targeting - target by device, country, and UTM