Targeting
Coming soon
This page is an outline — the full guide lands next sprint.
Targeting decides which visitors take part in an experiment: who is eligible, how traffic is split between variations, and who to leave out.
Audience rules
Who is eligible for a test — by URL, device, location, or other visitor attributes.
Traffic allocation
What share of eligible visitors enters the experiment, and how they are split across the control and each variation.
Exclusion rules
Visitors or conditions to keep out of a test — for example, internal traffic.
How rules combine
How multiple targeting and exclusion rules are evaluated together to decide who sees a test.