Guides

Practical, problem-first guides for running experiments and tracking conversions with Testa.

How to A/B test by country

Run geo-targeted experiments so visitors in different countries see different variations.

Configure two experiments so their traffic overlaps without a visitor entering both.

Listen for variation_assigned and variation_applied and forward experiment data to your own analytics.

Run a single A/B test across more than one domain, keeping the visitor's variation and goals connected.

Track conversions on Shopify's checkout and thank-you pages with a custom pixel.